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Apr 19, 2024
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2017-18 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 427 - Social Media and Electronic Marketing
3-0-3
Examination of how companies use social media and the Internet to increase competitiveness and to create market value. Examination of the social and cultural ramifications of the increased use of mobile and electronic media. Understanding of how firms use new electronic resources to develop and market new products and services, to communicate more effectively, to build relationships with consumers, to expand into new markets and to add value to current practices.
PR: MKT 301 .
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