Apr 25, 2024  
2017-18 Undergraduate Catalog 
    
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2017-18 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 428 - Advanced Marketing Research

3-0-3

This course is an advanced, applied course in research methodology. Students will be involved in designing programmatic research, including collecting and analyzing quantitative or qualitative data and preparing a written manuscript. Students will have a firsthand experience by executing and completing a research project.

PR: MKT 323 I  or MKT 327 .