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Sep 20, 2024
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2018-19 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 323 I - Marketing Research and Analysis 3-0-3
Introduction of the methods used in marketing research to generate information for marketing decision making; broad survey of qualitative and quantitative market-research techniques, with focus on data collection, analysis and interpretations.
PR: MKT 301 and MAT 111 or MAT 311 .
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