Apr 29, 2024  
2018-19 Undergraduate Catalog 
    
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2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 326 - Personal Selling

3-0-3

Examination of the complex process involving buyers and sellers of products and services. Concentration on developing the sales skills required for creating effective exchanges and managing long-term relationships.

PR: MKT 301 .