Apr 19, 2024  
2017-18 Undergraduate Catalog 
    
2017-18 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 498 - Directed Study in Marketing


3-0-3

In-depth study in the marketing discipline in an individualized program designed by the student and the faculty sponsor. Alternatively, independent study may involve working with an individual faculty member on a research project in which students have the opportunity to see firsthand how new knowledge and understanding are developed in the business disciplines. To pursue independent study, students develop a learning contract with the faculty sponsor and will typically produce a significant term paper or project. At most, six hours of MKT 498 may be counted toward a degree program.

PR: JS or SS and approval of school dean; CI.