Dec 26, 2024  
2019-20 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Admission & Financial Aid
  Tuition and Fees

  Student Life & Work Experiences
  Academic Standards
  Academic Resources and Special Programs
  Degree Requirements
  Academic Programs

  Campbell School of Business
  Evans School of Humanities, Arts and Social Sciences
  School of Mathematical and Natural Sciences
  Charter School of Education and Human Sciences
  Interdisciplinary Programs

  Description of Courses
  Continuing Personnel
  2019-20 Academic Calendar
  2019-20 Department Chairs and Curriculum Leads
HELP
2019-20 Undergraduate Catalog [ARCHIVED CATALOG]

COM 321 - Social Media Management and Strategy

3-0-3

Students will learn how social networks, platforms, and tools can be used to engage audiences and publics, develop news sources, execute crisis communication plans, identify story ideas and trends, and promote content, campaigns, brands, and organizations.  Students will gain competencies specific to social media in writing, audience segmentation, management, and analytics.