May 21, 2024  
2019-20 Undergraduate Catalog 
    
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2019-20 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 425 - International Marketing

3-0-3

Introduction to international marketing theory and research with practical examples of solutions to complex international marketing problems. Focus on the political, legal, economic and cultural considerations inherent in international businesses and their relations to market decision making.

PR: MKT 301 .