May 04, 2024  
2021-22 Undergraduate Catalog 
    
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2021-22 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 301 - Principles of Marketing

3-0-3

Broad survey of marketing as an integral activity in business and nonprofit organizations. Examination and analysis of marketing activities from the planning level to the consumption level, covering topics of consumer behavior, target markets, adaptation of products to markets, channels of distribution, pricing policy and marketing communication.

PR: ECO 110  or ECO 202  ; 45 credit hours; or CI.