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May 05, 2024
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2021-22 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 428 - Advanced Marketing Research 3-0-3
This course is an advanced, applied course in research methodology. Students will be involved in designing programmatic research, including collecting and analyzing quantitative or qualitative data and preparing a written manuscript. Students will have a firsthand experience by executing and completing a research project.
PR: MKT 323 or MKT 327 ; and RHW 102 or CI.
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