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May 04, 2024
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2021-22 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 499 I - Marketing Strategy
3-0-3
This is an integrative course which serves as a capstone for the marketing degree. This course emphasizes developing and applying strategic principles to marketing planning, including customer analysis, market segmentation, product policy, forecasting, pricing, distribution, and integrated marketing communication. The focus is on strategic decision-making. This course includes a firsthand experience using a live case format and the development of a detailed marketing plan.
PR: MKT 322 I , MKT 323 , and RHW 102 ; or CI.
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