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Dec 07, 2025
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 322 I - Consumer Behavior
3-0-3
Consumers are the focus of most marketing activities beginning with understanding consumer needs and ending with consumer satisfaction (or dissatisfaction). Development of an understanding of what shapes consumer behavior. Emphasis is on understanding not just what products do for consumers, but also the meaning that products have in consumers’ lives. Concepts for the social sciences are studied and used to understand consumer behavior, and to shape marketing decisions.
PR: RHW 102 , MKT 301 , and Marketing major; or CI
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