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Apr 27, 2024
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2014-15 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 327 - Qualitative Research Methods
3-0-3
Combination of lectures and assignments providing students with a working knowledge of the concepts and methods of qualitative research, including focus groups, interviews and projective techniques. Student experience in application of qualitative-research concepts and methods to marketing problems through participation in all states of a qualitative research project including data collection, analysis, interpretation and report writing.
PR: 45 hours or CI.
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