Jun 25, 2024  
2014-15 Undergraduate Catalog 
    
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2014-15 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 423 - New Product Development

3-0-3

Investigation and analysis of the new-product-development process, the management of a product through its life cycle. New-product development, pricing strategy, brand management, and product-deletion decisions are the focal topics of the course.