Business Pre-core: 21 - 22 hours

• ACC 201 - Principles of Financial Accounting 3-0-3
• ACC 202 - Principles of Managerial Accounting 3-0-3
• BUS 211 - Business Statistics 3-0-3
• ECO 110 - Principles of Economics I 3-0-3
• ECO 210 - Principles of Economics II 3-0-3

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• MAT 145 - Applied Calculus 3-0-3 or
• MAT 201 - Calculus I 4-0-4

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• MAT 111 - Elementary Statistics 3-0-3 or
• MAT 311 - Probability and Statistics 3-0-3

Business Core: 24 hours

• BUS 210 - Legal Environment of Business 3-0-3
• BUS 308 - Ethical Issues in Business 3-0-3
• BUS 316 - Information Systems 3-0-3
• MKT 301 - Principles of Marketing 3-0-3
• FIN 301 - Principles of Finance 3-0-3
• MGT 301 - Principles of Management 3-0-3
• MGT 453 - Operations Management 3-0-3
• BUS 499 I - Global Business Strategy 3-0-3

Marketing Requirements: 9 hours

• MKT 322 I - Consumer Behavior 3-0-3
• MKT 323 I - Marketing Research and Analysis 3-0-3
• MKT 499 - Marketing Strategy 3-0-3

Marketing Electives: 9 hours

(chosen from the following courses)

• MKT 326 - Personal Selling 3-0-3
• MKT 327 - Qualitative Research Methods 3-0-3
• MKT 423 - New Product Development 3-0-3
• MKT 424 - Marketing Communications 3-0-3
• MKT 425 - International Marketing 3-0-3
• MKT 426 - Experiential Marketing: Marketing Sports and the Arts 3-0-3
• MKT 427 - Social Media and Electronic Marketing 3-0-3
• MKT 428 - Advanced Marketing Research 3-0-3
• MKT 460 - Special Topics in Marketing 3-0-3
• MKT 498 - Directed Study in Marketing 3-0-3
• COM 375 - Principles of Public Relations 3-0-3 *

Note:

*may contain other pre-requisite coursework

Students must have a 2.0 GPA in both their shared business core and major-specific classes in order to graduate.

No more than 50 percent of the courses used to satisfy the business core or major-specific classes can be transferred from another institution.

Use of information technology:

Specific software and information technology requirements will be listed in individual course syllabi and an opportunity will be provided during the first few weeks of a course to complete any computer-based training modules that were not completed earlier.