Dec 10, 2023  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog

Marketing Major, B.S.


Marketing majors study the art and science of figuring out what people want. “Marketing” is an umbrella term for every part of the process of brainstorming and creating a product or service, including how it’s packaged, sold and improved for further promotion and branding in hopes of getting people to interact with it. Because there are so many different aspects of marketing, marketing majors spend time learning about various parts of the marketing process such as branding, marketing communications, public relations, market research, consumer behavior, marketing strategy, management and sales, and social media marketing.

Is it right for me?

•     Do I see ads and wonder why brands made their ads a certain way?
•     Do I like figuring out the best way to pitch and sell a product to consumers of any kind?
•     Do I like communicating and working with others? Do I consider my interpersonal skills to be a strong suit?
•     Am I able to think creatively as well as quantitatively? Am I as willing to brainstorm interesting campaign ideas as I am to analyze metrics?
•     Am I good at thinking outside the box? Can I frame things in a way that’s different than what others are doing?

 

What can I do with a marketing degree?
The great thing about a marketing degree is that it can prepare you to enter any number of fields related to creating and promoting a product, and your major will teach you basic marketing principles that you can use regardless of the industry you’re targeting. Entry-level marketing roles can include:

•     marketing manager
•     social media marketer
•     public relations account executive
•     product manager
•     brand partnerships manager
•     advertising associate
•     design specialist

Requirements (63 - 64 hours):

Core Requirements for all Business and Economics Majors:


Note:


No more than 50 percent of the courses used to satisfy the business core or major-specific classes can be transferred from another institution.

Use of information technology:


Specific software and information technology requirements will be listed in individual course syllabi and an opportunity will be provided during the first few weeks of a course to complete any computer-based training modules that were not completed earlier.