Dec 07, 2025  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

KIN 456 - Marketing Strategies in Sport

3-0-3

This course provides a broad introduction to the basic concepts of marketing to understand how sport organizations create value for their stakeholders.  Special emphasis will be placed on topics such as market segmentation, consumer behavior, brand management, and product life cycles.  In addition, promotional campaigns, sponsorship relations, media partnerships, and the impact of social media will be addressed throughout the term. 

PR: KIN 255