Apr 28, 2024  
2014-15 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Admission & Financial Aid
  Tuition and Fees

  Student Life
  Academic Standards
  Academic Resources and Special Programs
  Degree Requirements
  Academic Programs

  Campbell School of Business
  Evans School of Humanities, Arts and Social Sciences
  School of Mathematical and Natural Sciences
  Charter School of Education and Human Sciences
  Division of Nursing
  Interdisciplinary Studies

  Description of Courses
  Continuing Personnel
  2014 - 2015 Academic Calendar
HELP
2014-15 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 428 - Advanced Marketing Research

3-0-3

This course is an advanced, applied course in research methodology. Students will be involved in designing programmatic research, including collecting and analyzing quantitative or qualitative data and preparing a written manuscript. Students will have a firsthand experience by executing and completing a research project.

PR: MKT 323 I  or MKT 327 .